Upsells
Intro
Upsells recommends a better or complementary product at the right moment, and measures how often customers accept — so you keep the offers that work and cut the ones that do not.
What is inside
| Page | What it does |
|---|---|
| Offers | Create and manage offers; the Set up in your store guide |
| Analytics | Impressions, clicks, accepts, revenue — by offer, placement, device, country, design |
Offer types
Single Product · Bundle · Frequently Bought Together · Volume Discount · Gift With Purchase · Subscription Swap · Quantity Break
Placements
Product page · Cart · Cart drawer · Mini-cart · Checkout (Information, Shipping, Payment, Order Summary) · Post-purchase one-click · Thank-you page · Customer account order status · POS cart
Set up in your store
Offers only render once the theme and checkout blocks are in place. The Offers page shows a guide titled Show upsell offers in your store (click Show steps):
- Add the Upsell Offers block to your product and cart templates — Add in theme editor.
- Enable the Upsell drawer & popup app embed — Enable in theme editor.
- Add the checkout / thank-you app blocks — Open checkout editor.
Create an offer
- Open Apps → Upsells → Offers and create an offer.
- Pick the type, the trigger products, and what to recommend.
- Choose placements, a card design preset, and copy / discount.
- Enable and test on the storefront.
- After real traffic, review Analytics and iterate.
Analytics
Upsells → Analytics has its own date range (Today, Last 7 / 30 / 90 days, Year to date) and compares with the previous period. Ranges are counted in store-calendar days (the store's timezone), not the browser's, so Today matches what the dashboard and reports call today.
| KPI | Definition |
|---|---|
| Impressions | Offers rendered (with unique shoppers) |
| Click-through | Clicks ÷ impressions |
| Conversion | Accepts ÷ impressions |
| Decline rate | Declines ÷ impressions |
| Revenue | Attributed revenue on paid orders; average order value beneath |
| RPM | Revenue per 1,000 impressions |
Sections: Conversion funnel (Impressions → Views → Clicks → Accepts → Converts), Daily trend, Hour-of-day heatmap, day-of-week bars, and breakdowns By offer, By placement, By device, By country, By card design, By group layout, Top accepted products, A/B variants, and a Daily breakdown — most export to CSV.
Analytics need the View upsells permission, not the general Reports permission.
Who can use it
Included on Enterprise. Permissions View upsells / Manage upsells.
Related
- Add-On Products — flat extras rather than recommendations
- Reports — shipping-side reporting